About Us

Meet the Owner 

Hi, my name is Sammie! Shop Simplicity started when I lost my job, due to COVID-19, and all I wanted was to find the perfect loungewear.  What started as an idea for T-shirt company quickly transitioned into an online boutique focused on style and comfort. 

Who Are We?

Shop Simplicity is an online shop based out of New Jersey. We strive to provide the latest trends, cozy clothing, and a chill vibe. We consider ourselves an interactive company constantly striving to improve your shopping experience. 

Why Shop Simplicity? 

Our store donates 10% of all proceeds to Rutgers University Behavioral Health Care. The mission of Rutgers University Behavioral Health Care is to deliver "evidence based and compassionate behavioral health and addiction services to individuals and families across New Jersey, advancing the science through programmatic research, and educating the next generation of health care professionals."